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5 Standout Make Meetings Highlighted at NADA Show 2024

In the bustling world of automotive retail, few events hold as much significance for dealers as the annual NADA Show. It's a gathering where dealerships get a sneak peek into what lies ahead, and where pivotal decisions are unveiled. One integral aspect of this event is the series of meetings, where manufacturers and dealers engage in candid discussions about the future.


Dealers arrive for the Chevrolet-Buick-GMC make meeting on Saturday. Credit: Lindsay Vanhulle
Dealers arrive for the Chevrolet-Buick-GMC meeting on Saturday. Credit: Lindsay Vanhulle

Here's a breakdown of the top 5 make meetings:


  1. Subaru: A Triumph Over Challenges Subaru dealerships received promising news as production hurdles were overcome. With microchip shortages and logistics disruptions in the rearview mirror, Subaru anticipates a stellar sales year in 2024. Jeff Williams, Chairman of the Subaru National Retailer Advisory Board, expressed enthusiasm, stating, "the lowest number of recalls we've ever had as a brand" in 2023. The brand aims for 680,000 U.S. sales, signaling a return to form after recent setbacks.

  2. Ford Division: Addressing Dealer Concerns Ford executives acknowledged existing pain points and pledged to prioritize dealer relationships. CEO Jim Farley's transparency about the challenges of transitioning to electrification resonated with dealers. Elena Ford, Chief Dealer Engagement Officer, vowed to improve dealer satisfaction scores, emphasizing a commitment to open communication and feedback.

  3. Hyundai: Accelerating Online Sales Hyundai's partnership with Amazon marks a bold move towards online vehicle retail. CEO Jose Muñoz's positive report on the project's progress, including the delivery of the first car, reflects Hyundai's commitment to innovation. Muñoz's confidence in the venture is palpable, as Hyundai navigates the evolving landscape of automotive retail.

  4. Chevrolet: Electrifying the Market Chevrolet's focus on expanding its EV lineup underscores a strategic shift towards sustainability. Scott Bell, Vice President of Global Chevrolet, highlighted the opportunity to attract new customers with electric offerings. The introduction of electric versions of popular models like the Equinox and Silverado aims to capitalize on growing consumer interest in sustainable mobility solutions.

  5. Nissan: Pursuing Market Share Growth Nissan's ambitious target of capturing a 6.1 percent market share demonstrates proactive measures amidst industry challenges. Judy Wheeler, Nissan Division's U.S. Vice President of Sales, outlined a strategy centered on affordability and leveraging key models like the Sentra and Versa. With plans to retail 756,000 vehicles in the upcoming fiscal year, Nissan is poised for significant sales growth.

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